The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
175 episodes
175: Training the Mind | The Psychology Behind Success at the Highest Level ft. Dr. Brook Choulet
Do you consider yourself to be a high-performing woman? If you’re an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-c...
174: The Unfiltered Story Behind Building BrandWell
What does it actually look like to build a standout brand… while building a life at the same time?In today’s episode, I’m doing something a little different. I’m re-airing a conversation from when I was a guest on
173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change
In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world:👉 ...
172: The Entrepreneurial Advice That Shaped 2025 ft Kelly Stumpe, Jessica Marx, Robyn Spangler, and Keri Ford
What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compila...
171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now
If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with...
170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri Ford
As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate abo...
169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)
Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your...
168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season
As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joi...
167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler
Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator ...
166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence
If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taki...
165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33
“One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria MarcouillierThis is a very special week as Victoria is turning 33 and the podcast is turning 5! In th...
164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design Agency
“Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria MarcouillierEver wonder how BrandWell came to be? Over the last six, alm...
163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong
“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier <...
162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO
“The goal is not balance. The goal is to be present where you're needed most.” –Victoria MarcouillierAnother girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna ...
161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx
“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a bu...
160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)
“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she ...
159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers
“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussio...
158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.
“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you’ve ever felt stuck in comparison—asking yourself how to compete with someone...
157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just...
156: How I Prep for a Sales Call to Land 5-Figure Design Projects
“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly underst...
155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase wit...
154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a jo...
153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—...
152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journe...
151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of n...