The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change
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In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world:
👉 Jenna Kutcher’s farewell to The Goal Digger Podcast
After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance.
👉 Amy Porterfield’s announcement about closing Digital Course Academy
One of the most iconic online course programs in the creator space will no longer be open for enrollment as Amy leans into what’s next.
These moves are not about failure or burnout, they’re strategic shifts from two leaders who have built brands, not just offers. In today’s short episode, Victoria digs into what these decisions reveal about how people are choosing now, why offer tweaks aren’t enough when your brand isn’t aligned, and how you can build longevity in your own business.
She also shares:
- The broader context shaping online business right now
- What it means when trusted leaders can walk away from big revenue drivers
- A challenge for you: If one of your signature offers disappeared tomorrow, would your brand still carry its weight?
Whether you’re in launch season, in a pivot moment, or just curious about what comes next for female founders, this episode is for you.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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