The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season
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As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen opens up about her career transition, the deep friendship she’s built with Victoria, and how she helped her find clarity and ease in selling her services without apology.
Together, they unpack the 10 biggest myths about sales that might be holding you back and share exactly what to do instead. You’ll learn how to maintain pricing integrity, confidently close deals, and navigate difficult clients with empathy and boundaries. Gwen and Victoria also dive into how emotions drive purchasing decisions, why a strong discovery process matters, and how choosing the right clients protects your energy and business growth.
If you’ve ever felt uncomfortable when it comes to selling, this episode will shift your perspective. Discover how to create genuine, human-to-human connections, implement outcome-based sales strategies, and develop the mindset needed to grow your business with grace and grit.
Tune in to challenge what you’ve been told about selling and walk away with practical tools to build confidence, attract aligned clients, and elevate your entrepreneurial journey.
Links Mentioned in Today's Episode:
Enroll for The Branding Business School here!
Listen to Gwen's Newest Podcast: The Reigning Queen Podcast
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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