The Branding Business School Podcast

173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change

• Victoria Marcouillier • Season 10 • Episode 173

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In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world:

👉 Jenna Kutcher’s farewell to The Goal Digger Podcast 
After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance. 

👉 Amy Porterfield’s announcement about closing Digital Course Academy
One of the most iconic online course programs in the creator space will no longer be open for enrollment as Amy leans into what’s next. 

These moves are not about failure or burnout, they’re strategic shifts from two leaders who have built brands, not just offers. In today’s short episode, Victoria digs into what these decisions reveal about how people are choosing now, why offer tweaks aren’t enough when your brand isn’t aligned, and how you can build longevity in your own business.

She also shares:

  • The broader context shaping online business right now
  • What it means when trusted leaders can walk away from big revenue drivers
  • A challenge for you: If one of your signature offers disappeared tomorrow, would your brand still carry its weight?

Whether you’re in launch season, in a pivot moment, or just curious about what comes next for female founders, this episode is for you.

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

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