The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
187 episodes
162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO
“The goal is not balance. The goal is to be present where you're needed most.” –Victoria MarcouillierAnother girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna ...
161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx
“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a bu...
160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)
“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she ...
159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers
“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussio...
158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.
“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you’ve ever felt stuck in comparison—asking yourself how to compete with someone...
157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just...
156: How I Prep for a Sales Call to Land 5-Figure Design Projects
“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly underst...
155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase wit...
154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a jo...
153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—...
152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journe...
151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of n...
150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley
Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that ofte...
149: The Psychology of Branding | How Emotions Influence Buying Decisions
Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreaka...
148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates
As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Vic...
147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hu...
146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber
Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she...
145: Squarespace vs. WordPress - Which Website Platform is Better for Me?
Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you de...
144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of Each
Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket mode...
143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-Choice
What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "E...
142: How to Build a Website that Converts: Website Tips for Service-Based Entrepreneurs
What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a...
141: Do these 6 things BEFORE raising your prices!
Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. Fro...
140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out West
This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of B...
139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer
Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transf...
138: 5 Common Branding Mistakes to Avoid When Building Your Visual Brand
Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. Fr...