The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
The Branding Business School Podcast
169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)
Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you.
In today’s episode, Victoria is sharing valuable information to teach you how to make your website work for you, not against you. From designing with user experience in mind, to creating consistent branding, and using storytelling and messaging that speaks directly to your ideal clients, you’ll gain strategies to turn your website into a conversion-driving, trust-building tool.
Be sure to listen all the way through because Victoria is giving you a six step framework to help you do a self audit of your website! If this still feels daunting to you, don’t worry! Keep listening because there may even be a special offer to help you get personalized guidance on how to optimize your website!
Like Victoria always says, you don’t get a second chance at a first impression, so get ready to take notes and let’s turn your website into your brand’s strongest asset!
Give Your Website a Self-Audit! Ask Yourself These Six Questions!
1. Can a stranger understand who you serve and how in less than five seconds when they land on your website?
2. Do your visuals and messaging feel like the same brand across all platforms?
3. Would you be proud to send a high ticket customer to your website right now?
4. Do you think your friends are excited to send out your website URL when they are referring someone to you?
5. Does your site guide users towards one clear action?
6. Does it communicate authority and professionalism equal to your expertise?
Links Mentioned in Today's Episode:
Get a FREE Website Audit by Victoria
Looking for Brand Clarity? Join The Branding Business School!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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