The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
187 episodes
137: Upset Clients | How to Avoid Them & What to do When You Have Them
Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationshi...
136: Owning a Secular Business as a Christian Woman | Balancing Spiritual, Mental, and Physical Health as an Entrepreneur with Stephanie Diodati
Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Rea...
135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina Cerchione
Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim...
134: The Difference Between a Business and a Brand and Why You Need Both
What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time ...
133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time Off
Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time of...
132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach
What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitionin...
131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and More
Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on...
130: Finding Peace and Confidence Through Pregnancy & Postpartum ft. BirthWell Founder, Shana Kosofsky
Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana sha...
129: How to Push Through Plateaus & Gain Momentum in Your Business
Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she s...
128: 6 Steps to Crafting a Brand Identity That Attracts Your Ideal Client
Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that n...
127: Retreat Recap: Why I Took My Design Team to Nashville for 3 Days
Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female desi...
126: Do These 5 Things and Your Customers Will Market Your Business For You
Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip...
125: I'm Taking My Designers to Nashville! How I'm Prepping for the 3rd Annual BrandWell Retreat
Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the desi...
124: 5 Common Mistakes on Your Website That Are Costing You Dearly
Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in t...
123: My Current Routine as a Work From Home Mom of 2
Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything ...
122: Realistic Wellness for Busy Working Women with Author, Nadine Kenney Johnstone
This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in...
121: How to Nail Your Next Brand Photoshoot
Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance...
120: Stop Saying Yes to Everyone With a Debit Card | How to Turn Away Business When It's Not the Right Fit
Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your busines...
119: How This Therapist Leveraged Social Media to Generate $250k in Her First Year of Private Practice | Featuring Kelly McKenna
This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this...
118: [BONUS] How The Branding Business School Will Help You Thrive in 2024
The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enrollIn this episode, Victoria...
117: Q&A With My Hubby | Husbands Supporting Entrepreneur Wives, Taylor Swift, & Sleeve Tattoos
Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the cur...
116: The Pandemic Pivot | When Crises is the Catalyst for Success With Vitaminis Founder, Leslie Danford
When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives int...
115: 5 Signs it’s Time to Rebrand | Lessons From Stanley & Lego
Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life ...
114: 10 Software & Subscriptions Every Entrepreneur Needs to Have in 2024
Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to cu...
113: Reflecting on 2023 | What Was Good & What Was HARD
Join Victoria as she wraps up a pivotal year on this week’s episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell oper...