The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
187 episodes
112: Should You Consider Influencer Marketing for Your Business?
In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating...
111: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige
Get ready to dive into an engaging and informative chat with Paige Griffith, the owner and lead attorney behind The Legal Paige. Listen in as we unravel the mysteries of contracts, trademarks, and getting legally legit. This episode originally ...
110: You are Not an Imposter | Getting Your Confidence Back with Michele Charles Gustafson
Get ready for today’s episode with confidence guru and mentor, Michele Gustafson. Imposter syndrome is something we all struggle with at times but in this conversation with Michele you will learn the tools you need to conquer these internal bat...
109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen Tinsley
Learn from the woman who’s strategies and mentorship led to a 200% increase in my average monthly income. This episode with Gwen Tinsley originally aired in September of 2021, but in celebration of The Branding Business School...
108: How to Leverage Email Marketing to Grow Your Business With Flodesk Co-Founder, Rebecca Shostak
Wondering how to make your email marketing stand out? Get ready to meet Rebecca Shostak, co-founder of Flodesk, the game-changing email marketing platform that's helping creative entrepreneurs revolutionize th...
107: Is The Branding Business School Right For You or Not?
In today’s episode, Victoria is sharing the nitty-gritty details of how The Branding Business School takes a different approach to traditional education related to starting and scaling a business. Tune in to find out what TBBS is, who it was cr...
106: A Holistic Approach to Managing Stress & Burnout With Mental Performance Coach, Theresa Giunta
In this episode Victoria is embarking on a mindfulness journey with her guest, Theresa, a certified mental performance consultant and CEO of Theresa Marie Consulting. They discuss everything from her sport-influenced upbringing to the science b...
105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler Jacobs
Ever felt confused or overwhelmed by the numerous misconceptions surrounding pregnancy, birth, and postpartum? Well, you're not alone. Join Victoria as she unravels the truths with Skyler Jac...
104: What Actually Goes Into Owning an Online Boutique ft. Peasprout Founder, Courtney Garrett
Listen in as Victoria catches up with her long time friend, Courtney Garrett, a dynamic entrepreneur with an inspiring journey of building two successful businesses. In this engaging chat, Victoria and Courtney take a behind-the-scenes look at ...
103: How To Find Your Differentiator in Order to Make Your Brand Stand Out
Discover the secrets to setting your business apart in this insightful episode! Listen in as Victoria explores the concept of brand differentiation, using renowned brands like Chick-fil-A and Warby Parker as examples of companies that have mast...
102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They Built
Jessica Randolph and Amy Schols, from How To Buy A House Class, join Victoria in a conversation about real estate, entrepreneurship, and of course, branding! Jessica and Amy are a dynamic realt...
101: My Hot Take on Why Pricing On Your Website is Non-negotiable
This episode is not just about pricing - it's about saving you and your client's time and generating more qualified leads. Today, Victoria dives in with four reasons why displaying your pricing on your website is a non-negotiable for her. Wheth...
100: Live from NYC! A Q&A With My Sister, Brittany
Join us in celebrating our 100th episode! We're joined by Brittany, Victoria’s sister, for a recap on Circle Day at Squarespace headquarters and some rapid fire Q&A that you, the listeners, submitted.Some of the questions we answered...
99: A Serious Conversation About Selling With My COO, Lauren Stinner
This episode is an honest conversation about sales with Lauren Stinner. We talk about how Lauren started taking sales calls for BrandWell Designs and two big hurdles that she’s had to overcome with selling. We dive into how to sell with confide...
98: Left a Good Job in the City…to Build a Multi-million Dollar Business With Dad ft. Anna Brakefield
Join us for another inspiring episode as Anna Brakefield, the co-founder of Red Land Cotton, reveals her remarkable American success story alongside her father, Mark Yeager. At Red Land Cotton, the t...
97: 7 Secrets to Charging More While Working Less
As female entrepreneurs, we have a lot on our plates. It’s time to be strategic in the way you show up for your business. In this episode, Victoria shares her 7 secrets to charging more while working less. She’s learned from her experience with...
96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana
Rachel Rouhana founded Haute Stock, the first styled stock photography membership for women entrepreneurs. She is here to share with us how motherhood led her to create her own business and how she went from starting a luxury chocolate favor co...
95: I'm Speaking in NYC! Here's How I Reached My Goals FAST
Three years ago I sat shaking behind a computer screen as I Skyped my boss to tell him I was leaving. Now I'm headed to New York City to speak on the main stage at Squarespace HQ. I've reached my goals FAST and I'm sharing the secret how in thi...
94: Scaling Your Business Without Sacrificing Your Sanity With Crush the Rush Founder, Holly Haynes
We all need to learn how to scale our businesses without sacrificing our sanity. Today on theThe Branding Business School Podcast, Holly Haynes, founder of Crush the Rush, shares great insights on how to create simple scaleable offers and...
93: 3 Reasons Why Your Website Is Not Performing
Can't remember the last time you got an organic lead through your website? It's time to stop relying on social and to get serious on what SHOULD be the most powerful selling tool for your business. Tune in to learn the 3 most common reasons why...
92: Life Lessons From a Single Mom & Serial Entrepreneur With Partytrick Founder, Virginia Frishkorn
Virginia Frishkorn is no stranger to success but her journey to the top has held more trials than most. Founder of Bluebird Productions, Aspen Picnic Company, Bluebird In A Box and Partytrick, this serial entrepreneur has built incredible resil...
91: Major Updates: New Name, New Business & Why I Took 6 Months Off
I'm back with a new season of the The Branding Business School Podcast (formerly known as The BrandWell Podcast) and have some major life updates to share with you today. Tune in to learn where I've been, why I took nearly 7 mo...
90: 5 Compelling Reasons Why Etsy Shop Owners Should Have a Website
If you or a loved one own an Etsy shop, this episode is for you. Victoria covers 5 incredibly convincing reasons why you need both an Etsy storefront AND a website.
89: Juggling the Demands of Work and Family With my Bookkeeper, LoriAnn Kuntz
Tune into this interview that originally aired on the Profit Priority Podcast with LoriAnn Kuntz. Victoria and her bookkeeper chat about the demands of running a business with young children, and the highs and lows of working motherhood.
88: BrandWell is Hiring! Help Us Find Our Next Designer
You heard it here first! BrandWell is looking to add two new designers to it's all-female team and it might just be you. Not a designer? Share this 5-minute episode with your design-friends who might be interested in a fun, remote, part-time po...