The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach
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What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what to do instead that promise to elevate your entrepreneurial journey.
Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.
Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.
Links mentioned in today's episode:
Enroll for The Branding Business School here!
Grit and Tenacity Consulting
Listen to The GT Podcast
Start building your Client Discovery Qualification Process with Gwen's freebie!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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