The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
119: How This Therapist Leveraged Social Media to Generate $250k in Her First Year of Private Practice | Featuring Kelly McKenna
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This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online.
This episode is a treasure trove of insights for anyone looking to leverage Instagram marketing to increase their client base. Kelly and Victoria dissect the significance of understanding your audience and the profound impact that viral content can have on one's business trajectory. Whether you're a therapist or in a different industry, the strategies discussed here will equip you with the confidence to sell your services unapologetically and carve out a unique niche in your market.
Venturing into the realm of social media can be a double-edged sword, especially when it comes to its effects on anxiety. This conversation also delves into the practicalities of scaling a business, the creation of digital products to reach a wider audience, and the indispensable role of a supportive team. With Kelly's expertise, they navigate the business skills that therapists need to flourish in private practice, emphasizing that a formal business education isn't a prerequisite for success. So, tune in for an episode brimming with actionable advice and the motivation to transform your social media into a powerful tool for business growth.
Links mentioned in today's episode:
Enroll in The Branding Business School
Business of Therapy
Follow Kelly on Instagram
Follow Business of Therapy on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Follow The Branding Business School on Instagram.
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