The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
187 episodes
87: How to Build a Luxury Brand to Sell at a High Price Point
What do Lululemon, Chanel, Prada, Gucci, and other notable luxury brands have in common? Tune in to find out what makes a brand high-end and how you can achieve this with your branding as well.
86: Brand Strategy | Consider the Customer When Building a Brand
One of the most critical, if not the most critical things to do before you brand your business is to consider the customer. The problem is, many people build their brand before they ever have paying customers and in turn they build their brand ...
85: From Freelance Designer to COO of BrandWell in Two Years with Lauren Stinner
Want to know what my maternity leave ACTUALLY looked like? In this episode the BrandWell Podcast, my COO, Lauren Stinner, shares how she climbed the ranks from junior designer to COO in a short amount of time and how her interim position during...
84: What Got You Here, Won't Get You There | Every Entrepreneur Needs to Hear This
Today's episode shares a life lesson for every entrepreneur. The things you've done in your business to get you where you are today are not the things that are going to get you to where you want to go. In other words, what got you here, won't g...
83: The Future of Influencers with PR Specialist, Carolyn Sutton
Ever wondered what the future of influencer marketing will look like now that everybody and their mother are becoming an influencer? My guest and long time PR strategist, Carolyn Sutton, shares with us the behind the scenes of the evoluti...
82: Mission, Vision, Values & How to Write Ones That Stick
Can you state your mission statement without reading it? If the answer is no, you HAVE to tune in! In this episode, Victoria shares the importance of knowing your company's mission, vision and values early on and how it changes the whol...
81: Rhythms vs Resolutions & Is It Even Worth It?
We're kicking off Season 5 with a hottake on rhythms, resolutions, and the reality of running a business from home with young children. Victoria shares her thoughts on why resolutions are good, why rhythms are necessary and what to do w...
80: My Birth Story with Reagan James | Early Induction at 37 Weeks Due to ICP [Cholestasis]
How fitting that I'm releasing my birth story with Reagan on her due date! My sweet baby was brought into the world abruptly 3 weeks ago due to a diagnosis of severe ICP (Intrahepatic Cholestasis of Pregnancy ). Tune in to find out mor...
79: Turn Your Website Into a Full Time Sales Machine With These Copy Hacks Ft. Clarity Branding Co Founder, Nikki Thompson
Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews professional copywriter and brand strategi...
78: The Cost of Bad Design with BrandWell's Senior Designer, Libby Arnold
We all know by now that looks matter and the aesthetic of your brand and website is important. But have you ever considered the flip side to that coin? What if I don’t prioritize my logo design? What if I keep my DIY website for another...
77: From Bartender to CEO | How to Launch a Product with Factory45 Founder, Shannon Lohr
After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online bu...
76: How to Grow Your Business Using Pinterest With Dream Social House Founder, Allie Rae
We've all heard how powerful Pinterest marketing can be but where do we start? Allie Rae, the founder and CEO of Dream Social House, shares all the industry tips on how to get started with Pinterest. For show notes, head to
75: How to Get Your Customers to Market Your Business For You
Starbucks, Lululemon, Stanley... what do all of these brands have in common? Their customers are doing their marketing for them. In today's episode, Victoria breaks down 5 ways to ensure that your customer base becomes your marketing team. ...
74: 30 Before 30 | The Milestones That Shaped Me
On the eve of my 30th birthday, I'm sharing 30 milestones that have helped shape who I am today. From struggling with anxiety to launching a successful business, this episode covers all of the major life events that took place from 0 to 30. Enj...
73: BONUS! BrandWell Retreat Recap + Stepping Down as COO
In this bonus episode of The BrandWell Podcast, I share a recap of our second annual designer retreat in Georgia! Tune in to find out what we did, who got promoted, and why I'm giving up my role as COO of BrandWell. For show notes, h...
72: How this Brooklyn Entrepreneur Launched Her Jewelry Shopping Business With Kat McCoy
n this episode of The BrandWell Podcast, Kat McCoy shares her journey of how she took a severance package from her old boss and used it to fuel her passion project- a professional jewelry shopping business. Kat is the owner of Best Kept Jewelry...
71: Planning and Hosting a Team Retreat | BTS of Our Designer Getaway
In this episode, Victoria takes you behind the scenes of what goes into planning for a company retreat. She's answering all of your biggest questions surrounding why and how to host a retreat for your team, no matter how small or large.
70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business Owner
In this episode, Victoria shares the 10 ways she's preparing for maternity leave as she gets ready to welcome her second baby girl in November. If you're a service-based business owner looking to take time away from work without literally or fi...
69: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige
Getting legally legit doesn't have to be scary or overwhelming. Paige Griffith from The Legal Paige joins me on the podcast today to discuss everything from how to set up your business legally, what to include in your client contracts, whether ...
68: What Dating Apps Can Teach Us About Branding
Branding and messaging are a little bit like dating apps. When you're scrolling, the first thing you see is their picture. You swipe right because of that initial attraction. Enter> branding. Your brand is that initial lead magnet that...
67: Likes Don't Buy... Buyers Buy | Selling Apart From Social Media
What if we actually understood that likes don't always equate to sales? What if rather than spending hours a day on social media, we invested some of that time into developing more lead sources that would help us increase our revenue with or wi...
66: How to Leverage the Power of Community to Build Your Brand With My Sister, Brittany Matheson
Entrepreneurship runs in the family and today you'll hear from my very own sister, Brittany Matheson, on how she started a pop-up salad shop in Greenpoint, NY. With a non-existent marketing budget, Brittany and her business partner, Ary...
65: Surprise! I'm Having Another Baby!
My husband, James, and I have some exciting news and we are so excited to finally share it with you! Tune in for a life update, what's next for the podcast, and a BIG (or little) announcement from me.
64: The 4 Buyer Types and How to Speak to All of Them With Courtney Fanning
The Director, the Socializer, the Relater and the Thinker... these are the four primary types of buyers and it's important that you know what they're looking for when they land on your website or read your emails. By knowing the different buyer...
63: How to Handle Upset Clients While Maintaining Respect for Your Business
As a business owner, it's imperative that you learn how to handle upset customers early on because what you do with their feedback will make or break your business in the years to come. In this episode, I cover everything from:How t...