The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
Episodes
187 episodes
62: How (and WHY) to Take Breaks From Social Media as a Business Owner With Suzy Collins
What if we stepped away from social media and it didn't hurt our business? What if we were able to put our phones down and capture moments with our hearts rather than our cameras? My guest and lifelong friend, Suzy Collins, joins us on the podc...
61: Mindset Shift | From Mom With a Side-hustle to Successful CEO
“Do you want to continue on this side hustle sort of hobby path? Or do you want to create a career and a business that is going to grow and thrive and at the end of the day is going to bring you income and success that you are deserving and...
60: How She Left Corporate America to Create Her Dream Job with Danielle Cobo
What if you could change the way you feel about yourself for good and transform all your self-doubt into confidence, courage and motivation? What if you were crystal clear on where you want to take your career and how to get there?In thi...
59: Ask Me Anything Q&A | From Hiring to How I Do My Hair
You submitted your questions and I'm answering them ALL on this Q & A podcast episode. Here's a list of questions submitted for this episode:How/where do you license fonts for your designs?How often should you...
58: How to Disrupt an Industry With The Car Mom, Kelly Stumpe
Kelly Stumpe (aka The Car Mom) is disrupting the auto-sales industry one online car tour at a time. Kelly was raised in the automotive industry and began working at her family's BMW dealership in 2016. When she and her husband st...
57: Lies We're Being Told About Money with Bookkeeper, LoriAnn Kuntz
Unpopular opinion alert!! My guest today is my very own bookkeeper, LoriAnn Kuntz. We break down some of the lies we are being told about money as it relates to entrepreneurship and building a successful business. From manifestation to 20k mont...
56: How to Avoid Becoming Irrelevant in Your Industry With Brand Photographer, Melissa Douglas
Today we're talking all things brand photography. Why it's important, what it can do for your business, how to prepare for your next shoot, and common mistakes to avoid when taking brand photos for your business. My guest, Melissa Dougl...
54: How This Small Town Boutique is Making a Global Impact With Jen Olson
Did you know that Starbucks generated $25 billion dollars in annual revenue in 2019 while human trafficking generated more than $150 billion in the same calendar year? My guest today, Jennifer Olson, opens up about the atrocities happening arou...
53: Two Investments That Bring the Highest ROI for My Business
I like to go against the grain when it comes to how I invest in my business. In today's episode, I share the two areas where I spend the most money in my business to bring about the greatest return. Psst- it's not paid ads or social media m...
52: Resilience as a Working Mom with Austin Baby Co Founder, Kelly Buller
Building a business is hard but try doing it with a newborn and in the middle of a global pandemic. This is the story of Austin Baby Co founder, Kelly Buller. Kelly opens up about how she got her silicon baby products into Nordstrom, Target, an...
51: What Worked, What Didn't & Everything in Between | 2021 Year in Review
Come behind the scenes of my 6-figure website design agency and find out what worked, what didn't, and everything I learned along the way.It's time to talk numbers, hiring, where I struggled, where I thrived, and all things scaling a bus...
50: Season Finale ~ An Entrepreneur's Guide to Finishing Strong & Planning for a Killer Q1
At this time in the year, it’s easy to want to hit pause on work and mentally check out until 2022 makes its debut, but I want to encourage you- from one entrepreneur to another, keep going.Many will start businesses fast but only a few ...
49: Stop Copying the Competition! 3 Things to do Instead
How will we every stand out from the competition if we keep copying what they're doing? In this episode, I'm sharing 3 simple ways that you can make your brand stand out from the crowd and set yourself up as the only option for buyers in your m...
48: Genius Ways to Promote Your Business During the Holidays | Black Friday, Thanksgiving, Christmas and New Years
Grab your holiday drink from Starbucks because today's episode will not disappoint! I'm sharing practical ideas for how you can create relevant content and promote your business during Thanksgiving, Black Friday, Christmas, and New Years.
47: Entrepreneurship, Foster Care, and Taking Big Risks with Boutique Owner, Paige Howell
A former night nurse turned fashion entrepreneur, my guest Paige Howell, never would've imagined that her life would look the way it does today with a brick and mortar boutique, a thriving e-commerce business, and four children. Paige s...
46: How to Show Up Confident and Crush Imposter Syndrome with Michele Charles Gustafson
If imposter syndrome rears its ugly head into your life and business more than you'd care to admit... hit play, my friend.You are not alone in your feelings of "not enough-ness" and my guest, Michelle Charles Gustafson, helps break down...
45: The 5 Most Common Mistakes to Avoid When DIYing Your Website
DIYing your website can save you a lot of money up front, but what if your DIY is costing you sales in your business? In this episode, we cover the 5 most common website mistakes that people make when DIYing their site and how to avoid them.
44: Easy Ways to Simplify Your Marketing Strategy with Business Coach Katrina Aronson
Marketing strategies don't have to be complicated. My guest today is Katrina Aronson, a marketing strategist and business coach who specializes in helping entrepreneurs cut the confusion and develop clear and powerful marketing strategies that ...
43: How to Get Rave Reviews from Customers to Boost Your Sales
Did you know that 72% of customers won’t take any action unless they've read reviews? Having positive reviews for your business can drastically increase your sales! This episode covers how to go about getting positive reviews for your product o...
42: Virtual Assistants | When to Hire One & How to Be One With My VA, Heather Tormey
On today's episode, you'll hear from my very own Virtual Assistant, Heather Tormey! Heather shares how she started her VA business, what type of work she does to help busy entrepreneurs get time back into their days, and how she markets her bus...
41: I Hosted a Retreat for My Team and Here's How it Went Down | Designer Retreat Recap
I recently hosted a designer retreat for my team where we all got together under one roof for a few days to strategize, socialize and plan for the future of BrandWell. In this episode, I share why I decided to host a retreat for my smal...
40: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 2
Join me for week two of this two-part series with my sales coach, Gwen!I want you to know that selling doesn't have to be hard. There is an ethical way to present your offer to the masses and drastically scale your business and your inc...
39: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 1
Hey entrepreneur- I see you. And I want you to know that selling doesn't have to be hard. There is an ethical way to present your offer to the masses and drastically scale your business and your income.With more than 15 years experience...
38: Money Talk to Help You Earn, Save, and Pay Yourself More with My CPA, Brittney Suttle
Buckle up for 50 minutes of money talk with my very own CPA, Brittney Suttle. Brittney specializes in helping female business owners earn more, save more, and eventually pay themselves more as entrepreneurs. Here's a quick summary ...