The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
20: Crafting Your Audience Avatar to Attract Your Dream Clients with Steph Weber
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The BrandWell Podcast, I interview the incredibly talented, Steph Weber. Steph is a marketing strategist, brand coach, and owner of The Weber Co, where she works with entrepreneurs to build revolutionary brands that disrupt their industry and make massive impact.
Today, we take a deep dive into a critical piece in any marketing strategy - identifying your audience avatar (AKA your dream client).
Steph breaks down the 3 different problems buyers face- internal, external, and philosophical- and helps us understand why we have to dig deep into these problems in order to effectively tap into the pain points of our target audience when developing a marketing strategy for our brand. For full show notes, head to https://www.brandwelldesigns.com/thepodcast/.
Episode Links:
Meet Steph's audience Avatar, Kate
Save 50% off your first year of Honeybook
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!