The Branding Business School Podcast
The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.
Because in today’s market, being the best doesn’t matter if you’re not perceived that way.
Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.
We’re talking about:
- Elevating your brand as your business grows
- The psychology behind being chosen (not just considered)
- Scaling without sacrificing your life
- And what it really looks like to build a business while raising a family
Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.
Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.
The Branding Business School Podcast
17: What Side Parts and Skinny Jeans can Teach Us About Marketing | Changes Brands Need to be Aware Of
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Marketing is changing and it's changing fast. What once worked for your business won't work in the next few years as this new generation of consumers rises up. If you've gotten on social media anytime in the last couple of months, you've seen the controversy between Gen Z and their older counterparts, saying they need to ditch their side parts and skinny jeans and start rocking middle parts and bootcut (or even flare!!)
As a business owner, I know the importance of studying the style trends, buying habits, and psychology of each new generation of consumers.
Gen Z is likely going to change the landscape of advertising as the oldest of them are now graduating college and entering the workforce and we better pay attention.
Episode Links:
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For full show-notes, visit BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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